5 Things to Know Before Hiring a Digital Marketer
Let’s start out by asking the obvious question: what does a digital marketer do? Simply put, they drive traffic to your website. Whether you want to generate awareness, increase revenue, close advertisement deals, or some combination of these, everyone wants to increase their traffic. Hiring a digital marketer can be very effective for your business. But, it is all about finding the right one. It is similar to dating: you should have casual communication with several marketers before you lock down a long-term deal.
Search Engine Optimization (SEO), Search Engine Marketing, Social Media, and Web Development are tasks they will perform in order for you to achieve your desired results. However, there are times digital marketing will increase you traffic so rapidly, you will not have time to think. Therefore, it is always best to take a breath, do your research, and learn from the knowledge and experience of proven marketers. Below are some things you should know to help you save time and make money.
1.) Brand and Brand Awareness.
This should be on the top of the list for every business in the world. The number one thing on people’s minds when buying a product, is not the product itself, it is the Brand. Nike could come out with a shoe that professes to increase the speed of elderly people by three miles per hour, and many people would buy it because it is Nike. They have earned that right, because they have built that reputation.
What is a brand? The definition most fitting, is the verb found on Google dictionary: to mark, stamp, burn, or sear. I say this, because no matter what the product is, a brand does this on the minds of every consumer you interact with. Therefore, you should ask yourself, since I am leaving my mark, what mark am I trying to leave?
2.) Who are your customers?
It is unbelievable when I ask small business owners what the demographics of their customers are, and the majority respond with “anyone that wants to buy.” This is probably why they are making $60-85K per year, working 60 hours or more per week. This is business neglect. It results in untargeted marketing which yields wasted money and less revenue. Whether you are selling honey, or knowledge you write in a book, you have to know your customers if you are expecting them to know you.
Finding out who your customers are, or who they are going to be is fairly simple. A customer survey over the quarter could give you a good foundation. If you are on the web (Yelp, Google, FaceBook, Amazon, YouTube, etc), you have the ability to track your analytics that display almost everything about your customers. There are many free videos out there to help you get this in motion; however, a marketer will definitely take your money to figure this out for you.
3.) Do you have the resources to give extra customers the same experience?
Everything involves Branding—loyalty is no exception. An article written by Forbes Agency Council stated that, “you have to live and breathe customer service.” If you were to pump out a $5000 Facebook campaign that generated 4,000 additional customers to your site, would you be able to give them the attention they deserve? Would you be able to draw them in with award-winning customer service? This is what drives Brand Loyalty
Consumers have so many other options; there is nothing new under the sun. If you provide quality service and respect, customers will keep coming back. Think about this before running an ad to draw traffic. The last thing you need is a reputation of poor UX/UI. Look at your resources, site, and time to figure out how to give additional consumers the superb service I know you have.
4.) What can you do yourself?
There is a science behind digital marketing, but you do not need to be a scientist to complete some simple tasks. Small business owners rarely have the time to increase their knowledge outside the scope of their business; however, you could save thousands on marketing if you learn a few basic things. If not to do yourself, you will have the knowledge to articulate your goals to a Digital Marketing company. Whether it is On-Page SEO or Facebook advertisements, the Digital Marketing Institute posted an organized Cheat Sheet for small businesses to review basic subjects.
In the digital age, learning these basic skills can happen anywhere. You could watch YouTube videos, or audit a Coursera course while at the gym or doing other tasks. Time-management is crucial, so find time to keep educating yourself on how to effectively run your business. Entrepreneurship is a grind, and eventually your efforts will afford you the opportunity to have others working for you.
5.) Does your budget limit your business?
The one thing that worries business owners the most is how much Digital Marketing will cost. They like to run ads on a $300 budget and think that will be effective, and it very well could be. However, digital marketers mostly run small-priced ads like this to develop metrics, or just to see what is effective. Entrepreneur.com has an article you should read up on for pricing. It differs depending on firms and freelancers, and you need to do your research on both.
The best things you could do are write down your goals, reflect on your mission statement, and review your budget. We charge anywhere from $500-$50,000 for projects, and $750-$4500 monthly retainers. This is and is not cheap! However, if my company is increasing your revenue $40,000 per month, $4,500 per month is not that bad (depending on operating expenses; but that is another subject). Reach out to us and we could give you a free consultation with no obligation. This will give you an idea of what type of budget you should have set aside for the services you need.
Do your research and learn a thing or two about digital marketing. See what you can and cannot do yourself. Do not limit your business due to lack of consistent and relevant marketing. Do not get stuck in a rut of business neglect. If your ultimate goal is to reach and convert as many customers as possible, you literally cannot afford to slack on this subject. Good luck and let us show you the way up!